Big Ballard I.P.A
Packaging, Modeling/Rendering
Red Hook’s Big Ballard IPA is a classic in Seattle's craft beer scene, the beer has a long honored authentic Ballard origin story. The goal of this rebrand was to adapt a visual identity to bridge the gap between its foundational legacy and the dynamic, modern craft beer enthusiast.
This rebrand was a strategic repositioning rooted in Seattle's unique creative spirit. Drawing inspiration from the city's rich history of industrial artistry and classic sign painting, the new design is bold and stands out on the shelf.
Sketch to Render
For this project I wanted to bring my sketch and designs to life in Cinema 4D. I really enjoyed this learning process from modeling the can, to texturing, and lighting I was satisfied by the life it brought to the designs I had made.
